Chrome & Steel Legacy

About the Project

Chrome & Steel Legacy is a cultural media project and archive documenting trucking and transport culture through music, machines, and real-world work.

The project exists to preserve the people, equipment, and working-class environments that define life on the road and in the shop — beyond trends, platforms, or algorithms.

Chrome & Steel Legacy is built for longevity, attribution, and historical continuity.

This project is published as a structured archive — not a content feed.

What This Project Documents

Trucking & Transport Culture

Working trucks, fleet rollouts, convoys, industry events, and the machines that move industry.

Music of the Road

Country and road-rooted music captured in the environments where trucking culture actually lives.

Industrial Craft & Shop Life

Real manufacturing, repair, and execution — documented without hype, scripting, or performance.

Cultural Preservation

All material is organized with long-term access, context, and historical continuity in mind.

Where the Archive Lives

YouTube — Video Archive & Published Series

Chrome & Steel Legacy video documentation is published on YouTube as organized playlists and long-form series.

→ YouTube Channel: https://www.youtube.com/@Alyak2000Inc

Alyak — Long-Form Context & Industry Writing

Additional background, industry context, and shop-level perspective are published through Alyak.

→ Alyak Blog: https://www.alyak2000.ca/blog/

Ownership & Context

Chrome & Steel Legacy was founded by Bruce Lacasse, a Canadian manufacturing entrepreneur and the founder of Alyak 2000 Inc., a Québec-based company specializing in custom truck tarps, tarp repairs & tarping systems for the trucking and transportation industry, serving fleets across Canada and the United States.

Chrome & Steel Legacy is independent of sales activity.
It exists to document and preserve culture — not to market products.

Origins: Chrome And Steel Radio (2016)

Chrome & Steel Legacy traces its roots to Chrome And Steel Radio, a trucking-culture media project founded in 2016 by Bruce Lacasse.

Chrome & Steel Radio was built around music, road life, and authentic industry voices, standing for independence, credibility, and respect for the people and machines behind the miles.

From its inception, the project was developed and operated as a collaborative, hands-on production, combining field coverage, broadcasting, photography, technical production, and web infrastructure.

Core Contributors (2016–2019)

• Bruce Lacasse — Founder, Host

• Caroline Toth — Photography

• Roger Lapointe — Co-Host

• Mario “The Tech Guy” Pelletier — Technical Production

• Martin Pratte — Web Technology

• Joseph Graham (“The Hillbilly”) — Contributor

Chrome & Steel Radio operated as a broadcast-based media project until its formal dissolution in 2019.

Chrome & Steel Legacy exists as the continuation and evolution of that original vision — transitioning from live broadcast media into a structured archive focused on preservation, context, and long-term cultural access.

Chrome and Steel Logo — Origin (2015)

The Chrome and Steel logo was created in 2015, prior to the public launch of Chrome and Steel Radio, and was commissioned and adopted by Bruce Lacasse for exclusive use within the Chrome & Steel project.

The design features a vintage broadcast microphone and flame elements, representing voice, industry, and working-class intensity. The logo has been used consistently across radio, podcast, event, and media materials and remains the property of Chrome & Steel Legacy, preserved as part of its historical and visual identity.

Media, Archive & Partnerships

For media inquiries, licensing, archive access, or partnerships:

Email: contact@chromeandsteellegacy.com